Torfs

A new visual search feature to let users upload a photo and instantly discover matching items to buy online
Sketch
Client
Torfs
Date
2019
-
Skills
Webdesign
Ecommerce
Interactive design
Website
torfs.be

Torfs Schoenen is a lifestyle and fashion retailer focused on a digital trans­formation toward an omni-channel e-­commerce platform.

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Challenges & approach

Torfs, a company in a digital transition

Torfs Schoenen is a lifestyle and fashion company that sells shoes, clothing, accessories,.. And like many companies Torfs schoenen is in a digital transition and striven for an omnichannel e-commerce platform is top priority. For a new feature they are working on, they wanted a visual design.

An image search was needed for the new website

I received a briefing followed by a quick call to go over the functionality of the feature. The new feature allows users to take a photo of upload an image directly on the site. Then the user will find corresponding items to the photo which you can buy online. In other words, it's an image search. Example: you take a full length photo of yourself and upload this to the website. The search then shows shoes and clothing that looks like the ones on the photo.

The final outcome needed to be responsive

I delivered responsive designs answering all business needs keeping the brand identity in mind.

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